NAOI President, Leland Hevner, is a leading figure in the world of investor education and investing research. He founded the National Association of Online Investors (NAOI) in 1997 with the mission of empowering individuals to become confident and successful investors via comprehensive, objective and actionable education combined with the use of online resources.

Thousands of people have taken NAOI online courses, read Hevner’s published books and/or attended his college classes on personal investing. His profile, accomplishments and experience are presented on this page.

naoi president, Leland b. hevner

naoi president, Leland b. hevner

Founder / President of the NAOI

Taking early retirement from a successful business career in 1992, Hevner became a full-time investor. These were the "wild west" days of personal investing when all of a sudden individuals had the power to trade stocks from their home computer. While Hevner achieved a degree of success with his online trading activities, he saw that many individuals, tempted by the siren call of day-trading riches, were losing money hand over fist.  

Individuals in the early 1990’s had the power to invest but not the knowledge of how to invest and this was a problem. Resolving to address this issue, Hevner founded the NAOI in 1997 to provide the comprehensive, objective and academically rigorous education that people needed to become confident and successful investors. 


Since 2001 Hevner has taught college courses on the art and science of personal investing in the Washington D.C. area. His classes are always filled to capacity and student reviews are consistently outstanding. His on-going interaction with the investing public enables him to revise the content of his courses to meet the needs of individual investors in a constantly evolving world of investing.  

Creator of the NAOI "Individual Investor Certification Program" ™

To further meet his goal of empowering individuals to take more personal control of their portfolios, Hevner created the “NAOI Individual Investor Certification Program”, the gold-standard for investor education in the market today. More information related to this offering is found on the NAOI Certification Program page of this site.

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The Certification Program, consisting of multiple courses, totaling close to 500 pages of material and covering a full range of investing topics, This is the program that should be offered in every high school and college in America but is not. It is only available from the NAOI. Hundreds of students have graduated from the Program and earned the NAOI Certification diploma shown at left.     

Author of the Perfect Portfolio Book

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Hevner is the author of over a dozen investor education books. One of the most popular is The Perfect Portfolio book, shown at right, published by John Wiley & Sons in 2009, This book details a new and uniquely effective approach to portfolio design that can be used by individuals of all experience levels to take more personal control of their investments and to profit in virtually any market condition.

More than simply a book, The Perfect Portfolio is a multi-media publication that closely resembles a college course in investing. The book's online component provides financial planning calculators programmed by the author along with worksheets and Web links that provide readers with an innovative and immersive learning experience.

Investment Researcher and Innovator

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When the market crashed in 2008-2009 Hevner realized that it takes more than education to empower investors, also needed was innovation. Teaching decades-old investing methods in the form of Modern Portfolio Theory (MPT) was not giving individuals the tools they needed to thrive in today's volatile markets.

In 2010 the NAOI Research and Development Division began to search for a new approach to investing; one that thrives in today's markets. Following a multi-year effort the company found it in the form of Dynamic Investment Theory (DIT). You can learn more about it at this link.

Hevner presents this new theory and the revolutionary Dynamic Investments that it creates in his book The Amazing Future of Investing, pictured at left. It can be purchased in the NAOI store.


Nationally Recognized Investing Expert

The national media has recognized Hevner’s status as an expert at understanding the the psychology of the investing public and what they want and need from advisors in order to enter the market with confidence and without fear. His strong advocacy for the individual investor provides a viewpoint that is very rarely included in media articles and discussions - but needs to be.

Hevner has appeared on the three major commercial TV networks, ABC, CBS, and NBC, as well as multiple times on the CNBC business channel and Fox Business channel as an expert commentator on new approaches to investing. He has also been interviewed extensively on radio stations across the country and is often quoted in the national press including the WSJ, Forbes, U.S. News World Report and the NYT among others.

In addition, he is seen by the media as one of the market’s leading futurists and is often called upon to describe his unique vision of how investing will evolve in the near future to better meet the needs of both individual and institutional investors.

Financial Consultant

Based on Hevner’s experience in working with the investing public and his research efforts, Hevner has provided consulting services to governments, academic institutions and financial organizations around the world. He has also supplied customized investor education content to the Web's premier tax advisory resource: J.L. Lasser. Following is an example of one of his consulting jobs.

The Government of Dubai

Dubai, United Arab Emirates

Dubai, United Arab Emirates

In 2006 Hevner was engaged to participate in the development of an Investor Education Program for the citizens of Dubai in the United Arab Emirates. Among the project goals was the empowerment of average citizens of this rising Middle East financial center to invest in Dubai Markets. For this purpose Hevner spent considerable time in-country studying the market, the local stock exchange, Dubai financial regulatory bodies and the state of public investor education. Based on this research Hevner presented a comprehensive Investor Education Program to the Government of Dubai that was accepted and implemented.

Speaker and Investing “Futurist”

Hevner has spoken at multiple conferences around the world as well as participated in a variety of round-table discussions and debates. His presentations center on “thinking differently” in areas such as portfolio design / management and the need for disruptive innovations as the only way to evolve the way investing works to take maximum advantage of the way investing works today. His vision of “the future of investing” is unique among his peers.

Certified Investment Advisor

By passing a series of rigorous tests, Mr. Hevner has been certified by the North American Securities Administrators Association as a qualified Investment Advisor. While not currently an active advisor, this certification has enabled him to gain an in-depth understanding of how the financial services industry works today and given him a clear vision of how it needs to change to better meet the needs of the investing public.


Hevner holds an MBA from Purdue University’s Krannert School of Business with a concentration on data analysis and systems modeling. His B.S. degree is in Computer Science from the Rose-Hulman Institute of Technology with minor degrees in Psychology and Russian. 


Hevner is a Founding Member of the Financial Innovation Development Organization and is also a regular contributor to the NASDAQ Website with his profile page found at this link.

Contact Information

Email at  
Phone: 813-847-2121
Web Site:

See more  Contact Information here.

Connect with Leland on LinkedIn at: and follow him on Twitter @LelandHevner