The National Association of Online Investors (NAOI) is a market leading investor education, investing research and financial consulting organization. Founded by President, Leland Hevner in 1997, the NAOI main missions as follows:

Mission 1: To empower individuals to become confident and effective investors via objective, comprehensive and actionable education combined with the use of online resources. Since its inception, thousands of individuals have read NAOI books, taken NAOI online courses and/or attended NAOI college classes.

Mission 2: To provide financial organizations with a better understanding of the wants and needs of the investing public and to help them meet these needs with both customized education products and innovative investing solutions and consulting efforts. By doing so, we give to financial organizations a massive competitive advantage in a crowded field.

The NAOI is unique in the industry based on our extensive knowledge of, and strong advocacy for, the investing public. Far too often financial products/services are designed without input from the investing public. As a result there exists today a major disconnect between financial-product buyers and sellers. The NAOI in uniquely positioned to close this gap in a manner that benefits both.

Our Success Story - So Far

Since our inception in 1997 the NAOI has grown to become the nation’s premier provider of individual investor education content. Thousands of individuals have taken our online courses, read our published books and/or attended our college classes.

The NAOI has been extensively recognized in the media for the unique role we play in empowering individuals to take advantage of the wealth potential of equity markets. NAOI President, Leland Hevner, has appeared on all major financial TV networks and quoted in publications such as the Wall Street Journal, U.S. News and World Report, Forbes, Kiplinger and others. He, and the NAOI, are recognized as representing the voice of the individual investor; a voice too rarely heard today.

One of our most popular education products is the NAOI Individual Investor Certification Program, consisting of 5 books, each with an extensive online component and testing module. You can read about it at this link. You can read about the full range of NAOI education products and services at this link. And just a sampling of our Press coverage can be found at this link.

The NAOI Structure

The NAOI is structured to accomplish its mission in the most effective and efficient manner. The diagram below shows the NAOI Divisions and information flows.

Each Division provides unique and essential value for meeting the NAOI mission of investor empowerment. Here is a short description of each.

Investor Education Division: This is the division that is responsible for creating objective, comprehensive and academically rigorous education material for books and courses presented to the investing public. This educational material is published in multiple formats to meet the needs of a wide variety of students. NAOI education developers are experts in the investing field as well as accomplished writers, editors and teachers. This division is also tasked with performing investor market research aimed at understanding the problems, the wants and the needs of the investing public. Student feedback informs changes to our course material enabling it to constantly change to address the evolving nature of the investing field. Student survey results, input and feedback also enables the NAOI Consulting Division (see below) create products and services that can significantly our clients’ to increase market share and revenues. More information related to NAOI education is found at this link.

Investing Research Division: When we encounter investing issues raised by our students that education, alone, cannot solve the NAOI Research and Development Division is tasked to create new investing methods and investment products that can.More information is found at this link.

Publishing Division: Clear, concise communication of NAOI education content is critical to fulfilling our mission. The NAOI Publishing Division is devoted to this effort. It is tasked with publishing our books and courses in a manner that best fits the needs of the target audience using a full range of formats including hardcopy books, online courses and college classroom presentations. We also use external publishing resources including Amazon and major publishers such as John Wiley & Sons.

Consulting Division: This division works in two capacities. First, we show financial organizations how they can gain a major competitive advantage by including a professional education component with the products / services that they sell. We then work with them to create customized education programs that will significantly enhance the sales of their products/services. Second we work with advisors and financial organizations to show them how to gain competitive advantage by including in their offerings innovative investment products and investing methods produced by the NAOI Education and Research Divisions as discussed above.

Contact the NAOI

Further information is available by contacting NAOI President, Leland Hevner, directly at LHevner@naoi.org or go to our Contact Page.

“The Future of Investing Starts Here” is a Registered Trademark of Leland Hevner and the NAOI.